Our Mission

Our mission is simple – to bring amazing, handcrafted wines to your table and tell their story.

We love the magic of wine and believe it is so much more than simply a drink.

As private sommelier Darren Davis says, “Wine is much more than its technical and clinical analysis - it is sunshine; it is a story, a memory, a point in time, and you should feel proud to place a special bottle on the middle of the table any night of the week.”

In a world where wine is increasingly being produced in industrial-style volumes for giant corporations, Purple Palate focuses on sourcing unique wines from smaller, family-owned producers, and collecting benchmark wines for cellaring and enjoyment in years to come.

While our heart is Barossan (our “business headquarters” is the old Tanunda Cellars wine store), our team is forever discovering wonderful wines from across Australia and the globe.

We believe the world of wine is an adventure and love the thrill of discovering new wines and understanding different varieties.

We believe winemakers are rock stars and relish every chance to get to know them and their vineyards and learn the secrets of their craft.

We always strive to deliver on value, service, knowledge and enthusiasm in everything we do.

Most of all, we love sharing our discoveries and knowledge with like-minded people, whether it be at Bar Barossa, in our fine wine stores, through purplepalate.com or at our winemaker dinners and tasting events.

At the end of the day, wine is meant to be fun. So, jump aboard – the Purple Palate express is gathering speed!

John Lehmann
Purple Palate Managing Director